preference n. 1.优先选择;偏爱。 2.优先选择物,偏爱物。 3.【法律】优先权;特惠〔特指关税〕;(债权人)受优先偿还的权利;选择机会。 4.一种牌戏。 This is my preference. 我喜欢这个。 by [for] preference 喜欢,选择。 have a preference for [to] 喜欢…,认为…更好。 in preference to ... 比…先,比起…来宁愿。 preference of sth. to [over] another 宁要某物而不要另一物。
brand n. 1.燃烧着的木头;〔诗〕火炬;〔诗、古〕刀,剑。 2.烙铁;(古时打在罪犯等身上的)烙印;〔比喻〕污名,耻辱。 3.【商业】火印;牌子,牌号,商标;〔比喻〕品种,品质。 4.【植物;植物学】枯死病。 a brand name 商标名称。 the best brand of coffee 最上等的咖啡。 brand mark 商标(符号)。 the brand of villainy 罪恶的烙印。 the burning 因悔过[经大难]得救的人〔出自《圣经》《撒迦利亚书》〕。 the brand of Cain 杀人罪〔cf. Cain〕. the Jove's brand电光。 the Phoebus's brand 一闪一闪的日光。 vt. 1.在…上打火印[标记];鲸,在…身上刺字。 2.污辱,玷辱。 3.使铭记,使永志难忘。 be branded with infamy 玷上污名。 brand the lesson on one's mind 永远记住这个教训。 brand the scene in one's memory 把这一景象铭刻在记忆中。 brand sb. (as) a heretic 指某人为异教徒。
To create brand preference by arousing the empathy of our target via an image campaign which reflect a positive attitude in life 创造偏好:藉由一套形象广告活动,反映目标群对人生的正面态度来激发目标对象的同理心
Even today , every time i choose a product on a supermarket shelf , i am expressing brand preferences influenced by advertisements i saw when i was six 就是在今天,每次我站在超市货架前选东西时,我都会表现出品牌倾向度,那是受了我6岁时所看的广告的影响。
Simple strategies . strategies that talk to consumer needs . competitive strategies that build brand preference . sensitive strategies the identify real leverage points - - product benefits or brand image 简洁的策略。针对消费者需要诉求的策略。建立品牌偏好的竞争性策略。确认真正有力的特点产品利益或品牌印象的灵敏策略。
This paper bases on the literature review , constructs a customer repurchase intention model on oliver ’ s loyalty phase theory . the model includes 11 factors : brand preference , cumulative satisfaction , variety seeking , attractiveness of alternatives , switching cost , ( the five dimensions ) , customer repurchase intention , episodic satisfaction , customer perceived value , customer perceived fairness , customer perceived benefits , customer perceived cost 本文在文献回顾的基础上,吸收了现有学者的研究成果,在oliver ( 1997 , 1999 )提出的顾客四个忠诚阶段的理论基础上,建构了影响顾客重购意向的模型,共包括:顾客重复购买意向、顾客品牌偏好、顾客的交易满意度、顾客的累积满意度、顾客的多样化追求、替代品吸引力、转换成本、顾客感知价值、顾客感知公平感、顾客成本付出、顾客的感知利益等11个因素。
百科解释
One of the indicators of the strength of a brand in the hearts and minds of customers, brand preference represents which brands are preferred under assumptions of equality in price and availability.